Most Wedding Leads Are Lost in Follow-Up
Venues rarely lose deals because of price alone. They lose deals because follow-up is inconsistent. A CRM fixes this by making each stage measurable and repeatable.
Recommended Pipeline Stages
- New inquiry
- Qualified + date available
- Tour scheduled
- Proposal sent
- Negotiation
- Deposit paid
Automation Rules That Save Time
Trigger email templates after each stage change, create follow-up tasks automatically, and set stale-lead reminders after 48-72 hours with no response.
KPIs to Watch Weekly
Track first-response time, tour-to-proposal rate, proposal-to-deposit rate, and average days to close. These four metrics reveal exactly where revenue is leaking.